Nikon

Creative concept 

The main idea is to show the possibilities on using the camera for amateur photographers. On the current worldwide situation, people might feel that opportunities are limited since many will prefer to stay at home. On the creative it was wanted to show the possibility to use the product either indoors or outdoors (nature, city, portraits, elements at home). On the WS an interactive feature will be used to show both possibilities.

The outcome is a playful collage of all these possibilities, adding textures and colors, so that this campaign can stick on the customers mind and relate. The idea of using these colors is to make the camera stand out and be the main focus